Karen White

Executive Marketing Leader |
Passionate for building brands that inspire, connect, drive impact & measurable growth.

About Me

I’ve always believed that marketing is more than campaigns or collateral—it’s about creating connections that inspire, elevate, and endure. Over the years, I’ve had the privilege of leading teams, building brands, and shaping stories that not only earned recognition but also moved businesses forward in meaningful ways.

As Vice President of Marketing, my passion lives at the intersection of creativity and strategy. I thrive on blending bold ideas with disciplined execution—whether it’s reimagining a corporate and portfolio identity through a full rebrand, championing innovation and R&D, or steering national product launches that spark curiosity and capture attention. From social media programs that fuel authentic engagement to PR campaigns that elevate a company’s presence, I love crafting experiences that connect brands to people in lasting ways.

Behind the scenes, I’m equally energized by the details. I find purpose in building the processes that make great work possible—implementing new technologies, designing systems that scale, managing budgets with intention, and mentoring teams to do their best work. For me, marketing is as much about unlocking potential as it is about creating impact.

At the heart of it all, I’m passionate about exploring what’s next: pushing innovation, experimenting with digital storytelling, and helping brands show up to be category leaders.

Passion & Skill Sets

  • Marketing Leadership & Strategy

  • R&D + Innovation Pipeline Development

  • Corporate & Portfolio Rebranding

  • Omnichannel Marketing Strategy

  • Digital & Social Media Marketing

  • Public Relations

  • Community Engagement & Outreach Initiatives

  • Creative Strategy & Storytelling

  • Brand Building & Experience Design

  • Strategic Department Development & Growth

  • Go To Market Strategy

  • Merchandising & POS Collateral

  • Corporate & Crisis Communication

  • Event Management (Corporate, Consumer, B2B)

  • Content Development & Storytelling across channels

  • Packaging Development & Production Oversight

  • Technology Implementation & Process Optimization

  • Thought Leaders

  • Budget Management & Resource Allocation

  • Mentor, Collaborator & Team Builder

Get in Touch!

(661) 889-0760
Karen@KarenWhiteSite.Com

Schedule Calendar