Karen White
Executive Marketing Leader |
Passionate for building brands that inspire, connect, drive impact & measurable growth.
About Me
I’ve always believed that marketing is more than campaigns or collateral—it’s about creating connections that inspire, elevate, and endure. Over the years, I’ve had the privilege of leading teams, building brands, and shaping stories that not only earned recognition but also moved businesses forward in meaningful ways.
As Vice President of Marketing, my passion lives at the intersection of creativity and strategy. I thrive on blending bold ideas with disciplined execution—whether it’s reimagining a corporate and portfolio identity through a full rebrand, championing innovation and R&D, or steering national product launches that spark curiosity and capture attention. From social media programs that fuel authentic engagement to PR campaigns that elevate a company’s presence, I love crafting experiences that connect brands to people in lasting ways.
Behind the scenes, I’m equally energized by the details. I find purpose in building the processes that make great work possible—implementing new technologies, designing systems that scale, managing budgets with intention, and mentoring teams to do their best work. For me, marketing is as much about unlocking potential as it is about creating impact.
At the heart of it all, I’m passionate about exploring what’s next: pushing innovation, experimenting with digital storytelling, and helping brands show up to be category leaders.
Passion & Skill Sets
Marketing Leadership & Strategy
R&D + Innovation Pipeline Development
Corporate & Portfolio Rebranding
Omnichannel Marketing Strategy
Digital & Social Media Marketing
Public Relations
Community Engagement & Outreach Initiatives
Creative Strategy & Storytelling
Brand Building & Experience Design
Strategic Department Development & Growth
Go To Market Strategy
Merchandising & POS Collateral
Corporate & Crisis Communication
Event Management (Corporate, Consumer, B2B)
Content Development & Storytelling across channels
Packaging Development & Production Oversight
Technology Implementation & Process Optimization
Thought Leaders
Budget Management & Resource Allocation
Mentor, Collaborator & Team Builder
Get in Touch!
(661) 889-0760
Karen@KarenWhiteSite.Com